Lis Long


Lis Long has over 20 years’ experience of executive coaching and consultancy. She works with leaders and executive teams to help them formulate and clarify their mission, vision, values and strategy, to understand themselves better, both as individuals and teams, and to make the best use of their individual and collective strengths.

She often works with people facing significant business and career challenges, where her balance, warmth and humour support them in thinking through the range of perspectives and options and in reaching sound practical conclusions. Her clear mind, and an approach which is at once supportive and challenging, make her a particularly valuable partner for people in demanding strategic roles or situations of high pressure, and she has many years’ experience of dealing with the complexities of organisational and cultural change.

Lis’ experience spans every contentent (except Antarctica…) and she has worked with many of the world’s most respected companies, including Axa, Cadbury, Diageo, Johnson & Johnson, Mars, PepsiCo, Rolls-Royce, Standard Life, Unilever, Vodafone and Zurich.



Business background

• 7 years as graduate trainee and then as a young HR Manager in various roles in Mars Confectionery and Mars Electronics. Final role as head of Management Resourcing and Development.

• HR Director in BMW (GB) Ltd.

• Founder and MD of PERSONA, a leadership and organisation development consultancy (17 people) with a FTSE 100 client list and a 90%+ record of repeat and referral business.

• Currently Owner and Principal, W4 Productions, working as consultant and coach to business leaders.

• Currently also Director, Mars Reunited Ltd., and Council Member, Royal Institution of Great Britain.



• MA, BPhil. University of Oxford; Rotary Fellowship, University of Cuzco, Peru.  Business Coach (Meyler Campbell). Qualified in a range of psychometric instruments.

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